Making decisions for my final:

Why colour matters:
http://www.colorcom.com/research/why-color-matters
http://www.colorcom.com/research/why-color-matters


How I want the viewer to interpret/experience my work?

• Although the olfactory sense (smell) was a human being's most important source of input in the pre-historic era, sight became our most important means of survival. Furthermore, as hunters and gatherers in the early days of our evolution, we experienced a variety of colours and forms in the landscape. This has become part of our genetic code.
• In our current state of evolution, vision is the primary source for all our experiences.

Focusing more on the experience of colour in our everyday:

• Colour plays a pivotal role in all our visual experiences.
• Colour plays a vitally important role in the world in which we live. Colour can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.

Colour is a powerful:

• Powerful as a form of communication.
• Many of the most recognizable brands in the world rely on colour as a key factor in their instant recognition.
• Colour engages and increases participation.
• Our nervous system requires input and stimulation.
• People cannot process every object within view at one time. Therefore, colour can be used a as a tool to emphasize or de-emphasize areas.
• It is probably the expressive qualities (primarily of colour but also of shape) that spontaneously affect the passively receiving mind, whereas the tectonic structure of pattern (characteristic of shape, but found also in colour) engages the actively organising mind.

 

I have reassessed my final installation and rewritten my contextual statement to focus on the general experience of colour in our everyday. After talking to Ian it was clear to me that I should avoid reading or interpreting my own work, and also to avoid adjectives that pre-empt a reading.

It is important to use my own words and speak generally about my practice and what has informed it. This reassessment of my installation has made me reconsider titling each work and the whole installation together. I don't want to give the viewer any preconceived expectations of my work, and to leave it fully open for them to interpret in their own way. I want excess colour and pattern to be a dominant feature in my installation and for my range of exploratory works to bring about new and memorable senses for each viewer. Therefore I am now planning to leave the work untitled and open for interpretation.